Monday 28 March 2011

Improving how Cameron runs (and runs the country)..

As the British Prime Minister took to the streets with his trainer over the weekend, I'm sure he had greater concerns on his mind than his running technique, but unfortunately for him the british papers thought otherwise. Pitting his running style against that of his wife Samantha's, the papers highlighted how Cameron's heavy legged mechanics predisposed him to, at best, the humiliation of being outrun by his wife, and at worst, arthritis and other degenerative ailments.



Sadly, the likelihood is that if Cameron's technique is as poor as the papers claim, eventually his body will succumb to the aches and pains that plague so many runners who do not follow strengthening and corrective programs, including back pain, knee pain and overuse injuries stemming from reduced mobility.

As the London Marathon draws nearer and with British summer time officilly upon us, more and more people will be motivated to hit the streets in a bid to get fit and lean. However what most people don't realise is that running is actually a high intensity plyometric exercise which involves 1000s of repetitions of the same linear movement in each stint.

Think about it. If you haven't exercised for a year, would you go into the gym and perform 1000 deadlift reps? I think not. And yet this is actually a LESS intensive exercise than jogging.

What happens when deconditioned individuals hit the streets without adequate preparation is that, with the body more often than not lacking full mobility due to lifestyle (for example, short hip flexors & tight pectorals from sitting at a desk, tight rectus femoris from wearing heels, weak core from poor postural integrity, & often inadequate lubrication of the joints due to poor diet) compensatory movement patterns are adopted in order to get you from A to B (the brain is very adept at finding a solution to the task you wish to complete, so if the optimal movement pattern is restricted, it will adopt another method of achieving the same goal. The result? Muscle overuse, incorrect weight distribution through the feet, ankles, hips, knees and back, consequently disadvantaged joints and muscle guarding as a result.

What this almost invariably leads to is pain. Which is not particularly motivating, and probably the number one reason most people give up even the most enthusiastic of running campaigns.

The David Cameron story highlights just how important full movement screens and kinetic chain assessments are, and why it is essential to identify, correct and strengthen weak movement patterns regardless of whether you are a weekend leisure runner or an Olympic Athlete. NO ONE wants to be in pain, and most running related niggles are preventable with a well programmed resistance training programme.

At Phoenix Pro, we screen every single one of our members to identify exactly what their weaknesses are and establish a clearly defined route to running fitness (with injury prevention being a key aspect of fitness).

For anyone who is keen to start running, or is finding it heavy going and hard to improve despite their best efforts, we are currently offering a 30 day trial at Phoenix Pro for just £69, which includes our full evaluation, individual program design, 4 x fitness coaching sessions and full use of our state of the art gym and class program. And for David Cameron? One has to beg the question that if his mechanics are as poor as the biomechanists are proclaiming, why he is out pounding the streets rather than strengthening his body in the gym. He'd probably feel a hell of a lot better for it.

Thursday 24 March 2011

Why not testing is holding you back!

It doesn't matter whether you're training for your first triathlon, a World Cup tournament, the Race for Life, to drop half your bodyweight or to lean up, if you're not testing regularly as part of your fitness program then you are holding yourself back.

There is a saying in the strength and conditioning field that if you're not assessing you're guessing, and this applies whether you are training under a coach (in which is case it is your coach's responsibility) or by yourself (in which case it's yours).



Obviously the tests you use will depend very much on what your goal is. For example, one of the members at Phoenix Pro who I tested last night had her bodyfat %, measurements and weight assessed, because her goal is to lean up and drop 2 dress sizes. The athlete I will be retesting tomorrow morning will have 1RM squat, anaerobic sprint test, T (agility) test and standing long jump in her battery, because those are relevant to her goal of speed development in the run up to the next World Cup. Tomorrow afternoon, one of our older members will have his monthly functional movement screen and kinetic chain assessment, as his goal was to relieve back pain and gain mobility.

Whilst goals must be SMART (specific, measurable, achievable, realistic, time-specific), there is no point in having smart goals if you do not test to a) see if you are moving towards achieving them and b) see if the program designed to help you reach your goal is actually working.

There is no problem in testing and finding that progress in the direction you had hoped for is not evident. Indeed, that is the very point of testing. If gives us, at regular intervals, an opportunity to assess what is working, what isn't, and adjust accordingly.

If you have a coach already, then hopefully they are keeping a close eye on your progress and testing regularly. If not, then spend a few minutes selecting one or two key tests that are relevant to you and your goal. Below are some examples of easy to implement tests that you can do on your own or with the help of a partner..

Fat/weight loss:
Body composition tracking: weight, bodyfat%, girth measurements

Aerobic Endurance:
20m bleep test

Agility:
T-Test

Speed:
30m sprint

Strength:
1RM testing *assuming technical proficiency and the presence of an experienced spotter*

Whichever tests you choose, make sure you use them regularly and record your results. It may seem like a little effort, but in the long run it will have a huge impact on your results.

Tuesday 22 March 2011

Champion's Breakfast Smoothie

We all know that breakfast is the most important meals of the day, but it can be a tough one in terms of eating healthily, particularly if you are short on time or not a big eater first thing in the morning.

Breakfast is intended to do exactly that, break the overnight fast, and is essential for lighting up your metabolic fire and ensuring that your body functions optimally throughout the day, not just physically but mentally too.

If you are looking for a nutritious, quick, easy and digestible breakfast, then my breakfast of choice, Char's SuperShake, might be just what you need.



All you need to do is put the following ingredients into a blender (I use Kenwood's smoothie maker to go, which comes with 2 convenient lidded cups so you can literally whizz it up and drink on the go..)... blend it up and enjoy - it tastes amazing, is packed with amino acids, good fats, vitamins and minerals, and will keep you going without making you feel full and sluggish.

Ingredients:

6 ice cubes
1 scoop chocolate whey protein powder
1 cup rocket, spinach & watercress
handful blueberries
1/2 banana
1/2 cup rolled oats
tbspn flaxseed oil
palmful cacoa nibs
palmful coconut

And voila! This recipe takes less than 2 minutes to prepare from start to finish and tastes great. It will also support your fat loss and lean tissue gain (quantities will need to be adjusted for individual goals).

If you are interested in learning more about good nutrition that doesn't leave a sour taste in your mouth, then our next Precision Nutrition Course begins on April 23rd and is run both 'in house' and online. For more information please click here

KInd Regards,

The Phoenix Pro Fitness Team

www.phoenixprofitness.com

Monday 21 March 2011

Olympic Lifting Course

If you are looking to improve your speed, agility, sports
performance or just want to add a challenging and fun new dimension
to your training, then Phoenix Pro Fitness have the course for you!

Our brand new 6 week Olympic Lifting course course beings on
Wednesday April 20th at 7.45pm and is designed to teach you step by
step how to safely and effectively perform the main lifts including
the clean, jerk and snatch.

The olympic lifts are unparalleled in developing explosive
strength, coordination and stability throughout your body, which
transfers readily to just about every sport around.

The course is open to members and non-members of Phoenix Pro
Fitness, and will include information on how to integrate the lifts
into your training program for maximum effect. Places are strictly
limited to ensure plenty of individual coaching and are £59/person.

Book now to avoid disappointment on 01483 801150!

And have a great week :)

Kind Regards,

The Phoenix Pro Fitness Team

Friday 18 March 2011

Is excess belly fat putting your bones at risk?

I recently wrote a blog on why weight training is good for your bones (catch it here if you missed it) and thought you might be interested to know that, contrary to popular belief, excess belly fat can actually contribute to osteoporosis.

A study presented at the annual meeting of the Radiological Society of North America found that having too much abdominal fat was a clear precursor for bone damage, including loss and osteoporosis.

Obesity is defined as having a BMI of >30 and has a host of other associated health problems including asthma, cardiovascular disease, high choleasterol, diabetes, sleep apnea and joint diseases. Women with increased body weight were previously thought to be at a lower risk of bone loss, but it is now clear that the type of fat is a key factor.

Subcutaneous fat lies just below the skin's surface, whilst visceral, or intra-abdominal fat, lies deep under the muscle tissue in the abdominal cavity. The study, which used MR spectroscopy imaging and tomography to assess subject's bone marrow fat and bone mineral density, found that the people with high levels of visceral fat also had increased bone marrow fat and reduced bone mineral density, making them much more at risk of brittle bones.

It is therefore people with excess belly fat, as opposed to more superficial fat or fat around their hips, who are at heightened risk of osteoporosis and low bone mass.

The take home message? If you have fat around your belly that you know shouldn't be there, it's time to take action. A combination of sound dietary and exercise practice will address the issue, drastically reduce your health risks, and is maintainable long term.

The Phoenix Pro Team

Wednesday 16 March 2011

I had a dream....

I had a dream...

My lovely office manager Sarah managed to spill coffee all over her keyboard this morning, which meant that on her list of to dos for this afternoon was to purchase a replacement!

A suitable one was found, and in the box came a note. Now, it had never even occurred to me that the boxes things like keyboards are packaged in are actually made by someone, and constitute someone's livelihood (it's obvious, but I'd never consciously thought of it before). But today was different. Inside the box was a note, which read:

I had a dream

Some time ago I had a dream in my sleep
I dreamt that I was shipping millions of boxes around the world
(which is exactly what my company Sweex is doing).
And inspite of useful products in them,
I experienced an empty feeling in myself.
I sat with the dream for a while and pondered over it.
Then I realised - I needed to fill the boxes with my wish for you.

Here is the content:

"Dear Receiver of the box, from the bottom of my heart I wish you a life full of happiness, peace and wellbeing."

Now the boxes are full.

Leon

Founder and Owner of Sweex



It just goes to show that no matter what industry you're in, or however impersonal or far removed your product or service is, it is possible to lift people's spirits and make a difference. I received some really sad news this afternoon, and this tiny piece of paper brought a smile to my face and made me think 'Wow'.

Let us not forget how small gestures can make a big difference.

Thursday 10 March 2011

Level 2 kettlebell course starts next week!

If you've been following our blog or newsletter for any length of
time you'll know what great proponents of kettlebell training the
Phoenix Pro team are.

It is true that there are many, many different training tools that we
utilise at our club to help our members achieve great results, but
the magic thing about kettlebells is that they are super easy for
people to use at home, and for simultaneously developing strength, mobility
and cardiovascular fitness.

So, if you have used kettlebells before, you'll be very pleased to
hear that our Level 2 kettlebell course is back, bigger and better,
next Tuesday 15th March from 8-9pm, and runs for 6 weeks. The
course will be a true metabolic conditioner, with feats of strength
challenges
and new, advanced exercise techniques to keep even the most avid
kettlebellers amongst you learning new drills.

The course is just £59/person, so get your name down asap if you
want to get into serious shape for summer and challenge yourself alongside other kettlebell enthusiasts.

If you're new to kettlebells, or not established in the foundation
exercises, our level 1 course begins on Saturday 16th April at
10-11am and also runs for 6 weeks.

To reserve your spot on either course, please contact us today on
01483 801150 or info@phoenixprofitness.com

It's time to start throwing your weights around!

The Phoenix Pro Team

Tuesday 8 March 2011

It's our 6 month anniversary today!

Six months ago today Phoenix Pro Fitness opened the doors to our fantastic new facility in Godalming, and I'd just like to say a big thank you to everyone who has helped us get to this point. If you missed our grand opening, here's a quick vid of the official opening with London Irish giant Bob Casey!



Firstly thank you to our awesome members, who bring such incredible energy and fun to the gym every single day and support us in our mission to make Phoenix Pro the best gym in the country. What you guys are achieving is fantastic and the whole team feel honoured to be a part of each and every one of your journey's to better health, fitness and performance. We promise to stay ahead of the curve in our knowledge so that you can keep getting incredible results!

Secondly I'd like to say thanks to all of our friends, family and mentors who've supported us through the first half or what is notoriously one of the most difficult times for any new business - the first year! There have been many late nights along the way but the support we've received has been amazing, and our dedication to helping as many people achieve their biggest fitness goals as possible is as strong as ever.

And finally to my absolutely amazing team at Phoenix Pro, Sarah, Matt and Scott, who bring their best every single day to make the culture of our gym so unique and so much fun to be around. One of our members recently told me that coming to our club is like going to a friend's house, that he always feels welcome, and it's thanks to both our staff and members that we've established that brilliant environment, as well as a reputation for being amongst the best trainers in the country.

So, here's to the next six months and beyond, and making Phoenix fly! If you're not a member of our club yet, we look forward to hopefully welcoming you to the Phoenix Pro family in the near future!

Have a fantastic day,

Charlotte Ord
Owner
Phoenix Pro Fitness

Thursday 3 March 2011

Would you pay £69 to drop a stone in 30 days? These girls did...!

On the subject of fat loss, I'd like to ask you a few questions.

1) Firstly, have you ever declared, 'I've tried everything, but.. ' when it comes to why you looking and feeling good, and maintaining that feeling?

Actually that's the only question I need to ask. If you answered 'yes' to that question, then let's presume you have...

- Followed a training program written specifically for you under the expert guidance of a top coach.

- surrounded yourself with like-minded people, all rooting for you to succeed and behind you week in and week out to ensure healthy diet and exercise become an easy habitual part of your life that you don't even need to think about..

- been a member of a gym where your results are as important to the staff as they are to you...

- had a whole team of experts, with links to leading therapists in every field, there to support you every day, so that even when you have a small niggle there is someone to help you overcome it and keep you on track...

- had access to nutritional support every day, so that you're not just trying to follow along with the latest diet fad, but actually understand what will work for YOU and why - long term...

If you haven't tried all of the above, then why not come and visit us at Phoenix Pro Fitness and experience for yourself what having these resources will do for your results?

For just £69, you get a whole MONTH's worth of top class coaching, gym use, class access, nutritional support and individual programming based on your health, fitness and biomechanical profile.

Would you pay £69 to drop a stone in the next 30 days? These girls did...!





Helen before:



Helen After:


Debs Before:



Debs After:



TO book your 30 day All Access Trial call us today on 01483 801150, or email info@phoenixprofitness.com In 30 days time you could be looking at your own before and after pics!

The Phoenix Pro Team

How to improve your training results by 10% IMMEDIATELY!

When it comes to warming up, most people consider a 5 minute free wheel on the bike or treadmill perfectly apt in raising body temperature and increasing muscle pliability, and to be honest, there's probably no harm in it. This basic-of-all-basic exercise readiness strategies is definitely better than diving straight into high intensity or lifting programmes with no preparation at all.

It strikes me as odd, however, that in a society as time-starved as the one in which we all live, people still waste 5-10 minutes every time they train ambling along in the same plane of motion, potentially adding to already present movement pathologies. Let me give you a comparison.

In my first fitness job as club manager to a small corporate gym, I used to watch people coming in, head straight for the cross trainer and plod away for a few minutes before deeming themselves warm enough to move on to the fun bit of lifting weights. Fair enough.

At Phoenix Pro Fitness, our members walk in and their coach is usually waiting, watching the way they move as they enter the gym, looking for any signs of stiffness or assymetry from a day sat at the office. These, along with any niggles or tightnesses, are addressed right away with appropriate soft tissue work, clavitherapy, foam rolling and static stretching, before each member moves onto our flexibility and mobility series, both of which are on permanent video loops on our gym wall. These circuits, which last around 15minutes, cover the main areas of movement dysfunction so that by the time our members get to their core training and resistance training components, their glutes are activated, their hips are freer and their shoulder and thoracic spine mobility is improved. What does this mean? It means that our members are a) going to move in much more biomechanically sound patterns which means better power output and subsequently better results and b) that they're not going compound existing postural weaknesses or guarding patterns by adding load to those faults and encouraging further compensations.

I think a common mistake many people make is in thinking that aches and pains are just part of getting older, or training, and should be ignored, or 'worked through.' More often than not, this is just a recipe for more of the same, and eventual breakdown.

Obviously if you're not a member of Phoenix or don't train with a suitably qualified coach, you may have to forgo specific treatment at each session, but that doesn't mean you can't significantly improve your warm ups, and consequently performance and results each session.

Below are the exact flexibility and mobility protocols we use at Phoenix Pro Fitness, so please feel free to use them...

Flexibility Circuit



Mobility Circuit



We are dedicated to finding the key to every body's very best..

Charlotte Ord
Owner
Phoenix Pro Fitness

Tuesday 1 March 2011

March Madness Offer at Phoenix Pro! Today Only!

Can you believe it's March already?! How CRAZY is that?!

And this can only mean one thing... it's almost summer :) Which also means that it's almost time for us to ditch the winter layers and bare some skin!

If that thought fills you with dread, fear not. For today only we are offering a whopping TEN free personal training sessions (worth £422) when you sign up for our All Access Membership, which includes:

- our thorough goal, lifestyle and nutrition analysis and kinetic chain assessment
- individual programme design designed specifically for your goals (changed every 4-6 weeks)
- 4 fitness coaching sessions per month
- full use of our brand new, state of the art gym
- access to all of our high energy fitness classes

JUST THINK OF THE RESULTS YOU'D ACHIEVE IF YOU HAD PERSONAL TRAINING SESSIONS SEWN INTO YOUR GYM MEMBERSHIP EVERY WEEK!

Not only that, but if you sign up today we'll also give you the choice of a thorough nutrition consultation and diet makeover, or a full body massage!

All Access Membership fee is just £169/month (x 12 months) or £199/month (x3 months)

So, if you're serious about getting in shape for summer, the time to start is now! Pick up the phone and call us today to get your ten free sessions and diet makeover/massage and start seeing serious results - remember this offer is for today only, so us call now 01483 801150!

The Phoenix Pro Fitness Team